Project Overview: Intelligent Member Management & Communication Automation
Client: Kate Julie
Tools Used: Google Forms, Circle, Zapier, Slack, Email by Zapier
Objective: Automate member onboarding and communication based on form submissions, ensuring personalized engagement and streamlined operations.
Project Description
Kate needed a dynamic system to handle incoming form responses and intelligently manage community members within their Circle platform. The goal was to automate onboarding, tagging, and communication based on whether a respondent was already a member or not.
We designed a conditional automation workflow using Zapier that integrates Google Forms, Circle, Slack, and email to create a responsive and personalized experience.
Workflow Breakdown:
- Google Forms Integration
- Captures new form responses from potential or existing community members.
- Circle Member Lookup
- Checks if the respondent is already a registered member in Circle.
- Conditional Paths (Zapier Paths)
- If the member is found:
- Adds them to a specific Circle space.
- Applies or removes tags based on their form input.
- Sends a personalized direct message via Slack.
- Posts a channel-wide update to notify the team.
- If the member is not found:
- Sends an outbound email to initiate onboarding or request more information.
- If the member is found:
- Slack Integration
- Ensures internal team visibility and real-time updates for member activity.
- Email by Zapier
- Handles external communication when a member is not found, maintaining engagement.
This system created a seamless experience for both users and internal teams, reducing manual effort and improving onboarding speed and personalization.


Kate Julie
/
2 months ago
★ ★ ★ ★ ★
Before this system, our lead management was a bottleneck. We were losing opportunities simply because we couldn’t respond fast enough or assign leads efficiently. FORTIVIS helped us build a workflow that feels like having an extra team member, one that never sleeps, never forgets, and always delivers. Now, every inquiry is instantly routed to the right sales team with a clear deadline, and our Trello boards stay perfectly organized.
The results? Our average response time dropped by more than half, and our conversion rate jumped significantly. It’s not just automation, it’s acceleration.
